“It’s a tool to celebrate their individuality and their uniqueness.
“Cosmetics are not just performative or superficial, they’re about self-expression,” she said. Though makeup interest mirrors pre-pandemic shopping behaviors, Salcedo contended that the motivators are remarkably different, with Gen Z shoppers having what she called a “healthier” relationship with the category. From qualitative research, we have seen their purchase intent of luxury product has continued to grow and is higher than what it is for other cohorts,” Salcedo said. “Gen Z has shown an increased propensity to luxury. Luxury price points are attracting interest from younger consumers, Salcedo noted. We provide discovery, and the environment reflects consumption of cosmetics and beauty from all price points,” Salcedo said.ĭior’s makeup business grew at double the pace of the industry overall in 2022, and core products like its Rosy Glow Blush, $39, and the Lip Glow Oil, $38, have all nabbed viral status on TikTok. It really is about excitement and innovation and connecting with Gen Z on their own terms. “Dior is a brand making significant inroads and having a lot of success with the Gen Z consumer. In stores, the lineup will be merchandised separately from Dior’s fragrances, which Ulta already carries.
The Dior-Ulta offering includes Gen Z favorites, including the TikTok-viral Lip Glow Oil, as well as Lip Maximizer, with an expanded assortment online. ‘And Just Like That’ Season Two Fashion: All the Looks, Live Updates
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